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Born in Liverpool. Studied design in Manchester. Lives in London. Works remotely across two continents.

Described as a true creative, Peter’s work spans multiple industry sectors. He unites brand strategy with the highest level of design thinking to create memorable concepts, campaigns and identities. His proactive can-do approach as a team player, leader and mentor, helps bring out the very best in people and projects.


Career highlights

• Branded the Bank of England working in-house.

• Rebranded the Red Arrows jet for BAE Systems.

• Captained the team that created three FIFA World Cup emblems.



Prestigious accounts Peter has had the privilege of working on includes Adecco, adidas, Aramco, ArcelorMittal, Baker McKenzie, Bank of England, BAE Systems, British Airways London Eye, Cambridge University Press, Cinven, England & Wales Cricket Board, The FA, FIFA, FIFA World Cup (Korea/Japan & Germany), FIFA Women’s World Cup (USA & China), Infineum, Jaguar Land Rover, King Abdulaziz Center for World Culture, Liverpool FC, Macmillan Cancer Support, Manchester City FC, Oneworld, Safaricom, UEFA Champions League Final and Wembley PLC.


Work life

Peter has had the pleasure of working for the Bank of England, CAS, Dragon Rouge, Fathom, Interbrand Newell & Sorrell, Kooth Plc (current employer), Make Complex Simple, Saatchi & Saatchi Design, Seven Brands, Siegel+Gale, Signal Communications, Thoburns, Thumb Design, TILT and Whitestone International (co-founder).


Red or blue?



What three words?

Kiss. My. Art.


Favourite three bands?

Talking Heads. Interpol. Wet Leg.


Crisps in a sandwich?

Oh yes ~ beef Monster Munch on white bread with butter.


Creative side hustle?




Engaging presenter who can read the room ~ even on a zoom call.



Curriculum vitæ



If you would like to discuss a creative project please get in touch using the contact button below.



Peter McCabe

Design & creative direction

© 2023 Peter McCabe