Design & creative direction
Strategic creativity with a sprinkling of magic
I work with clients directly and pull in specialist skills and resources as and where required. I’ve worked across multiple industry sectors from private equity to central banking, automotive to education, tech start-ups to sports governing bodies. I unite strategic thinking with (hands-on) design craftsmanship that brings to life memorable brands, identities, visual identities, campaigns, and website user interfaces.
My role is all about generating lots of ideas, solving problems, crafting solutions, checking, testing, checking again, and making sure the detailing is perfect.
Described as a true creative, my approach has always been highly collaborative and proactive. I lead projects from concept to conclusion ~ the goal is to bring out the best creative solutions whilst making the process productive, rewarding, and more often educational. It’s a complex job that’s taken years to master and make look simple.
I’m very lucky (and privileged) to love what I do for a living. I’ve been fortunate to work for highly respected agencies and organisations, working with great people on some truly amazing projects. Here’s some case studies, plus a selection from the archives.
Case studies
Archives
Global
National
Local
Achievements
→ Led the rebranded of the Bank of England whilst working as a full-time employee
→ Captained the team that created three FIFA World Cup emblems (women’s 2003 & 2007, men’s 2006); creative lead on the FIFA account over a seven year period
→ Rebranded the Hawk jet for BAE Systems which was reproduced as an Airfix model kit (dream job next to the World Cup)
→ Illustrated the ECB’s three lions to give them more bite and roar (another dream job)
Accounts
Designed and creatively directed projects for Adecco, Adidas, Aramco, ArcelorMittal, Baker McKenzie, Bank of England, BAE Systems, BA London Eye, Cambridge University Press, Cinven, Clapham Common Golf Club, England and Wales Cricket Board, The FA, FIFA, FIFA World Cup (2002 & 2006), FIFA Women’s World Cup (2003 & 2007), Infineum, ICC Centenary, Jaguar Land Rover, Kooth plc, King Abdulaziz Center for World Culture, Liverpool FC, Macmillan Cancer Support, Manchester City FC, Mitcham Golf Club, Pebl, Oneworld, Safaricom, UEFA, and Wembley Plc.
Specialisms
→ Animation
→ Art direction
→ Brand identity
→ Campaigns
→ Creative direction
→ Data visualisation
→ Guidelines & artwork production
→ Graphic design
→ Illustration
→ Photography
→ Short film
→ Typeface design
→ Visual identity (VIS)
→ Website design (UI / UX / Figma / WordPress)
Benefits
→ Agency thinking minus the agency fees
→ Vast network of trusted creative professionals
→ Experience across many sectors
→ Agile, quick, and reliable
Peter McCabe
Design & creative direction