Commercial work
Strategic creativity with a sprinkling of magic
My role is all about generating lots of ideas, solving problems, crafting solutions, checking, testing, checking again, and making sure the detail is perfect.
I’m effectively a one man agency working with clients directly and pulling in specialist skills where and when required. I’ve worked across multiple industry sectors from private equity to central banking, automotive to education, tech start-ups to sports governing bodies. I unite strategic thinking with (hands-on) design craftsmanship that brings to life memorable brands, identities, visual identity systems, campaigns, and website interfaces.
Described as a true creative, my approach has always been highly collaborative and proactive. I lead projects from concept to conclusion ~ the goal is to bring out the best creative solutions whilst making the process productive, rewarding, and often educational. It’s a complex job that’s taken me years to master and make look simple.
I’m very lucky (and privileged) to love what I do for a living. I’ve been fortunate to work for highly respected agencies and organisations, working with great people on some truly amazing projects ~ here’s a few of them.
Case studies
Archives
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Achievements
→ Led the team that rebranded the Bank of England whilst working as a full-time employee for over two years
→ Captained the team that created three FIFA World Cup emblems (women’s 2003 & 2007, men’s 2006) whilst creatively leading on the FIFA account over a seven year period
→ Modernised the Hawk jet for BAE Systems which was reproduced as an airfix model kit (dream job next to the FIFA World Cup)
→ Personally illustrated the ECB’s three lions to give them more bite and roar (another dream job)
Accounts
Designed and creatively directed projects for Adecco, Adidas, Aramco, ArcelorMittal, Baker McKenzie, Bank of England, BAE Systems, BA London Eye, Cambridge University Press, Cinven, Clapham Common Golf Club, England and Wales Cricket Board, The FA, FIFA, FIFA World Cup (2002 & 2006), FIFA Women’s World Cup (2003 & 2007), Infineum, ICC Centenary, Jaguar Land Rover, King Abdulaziz Center for World Culture, Liverpool FC, Macmillan Cancer Support, Manchester City FC, Mitcham Golf Club, Pebl, Oneworld, Safaricom, UEFA, and Wembley Plc.
Specialisms
→ Animation
→ Brand identity creation
→ Brand refreshes
→ Campaigns
→ Design & art direction
→ Guidelines & artwork production
→ Illustration
→ Short film
→ Typeface design
→ Visual identity (VI)
→ Websites (UX/UI)
Benefits
→ Big agency thinking minus the big agency fees
→ Vast network of trusted creative professionals
→ Experience across many sectors
→ Quick, agile and reliable
Peter McCabe
Brand design & creative direction