Pebl
Smooth
operation
Napoleon Consulting, as it was formerly known, is a UK-based private equity leadership effectiveness firm that advises investors, boards, and CEOs on leadership, talent, and teams. Having expanded into the US, the company wanted to change its name to avoid any perceived link with the French Emperor Napoleon Bonaparte. The new name, Pebl, is a smart abbreviation of ‘Private Equity Backed Leadership.’
Creative challenges:
→ Create three rebrand propositions for Pebl’s identity and visual identity
→ Update the website UI/UX and manage the transition for launch
→ Art direct the photoshoot for all team members
→ Design and produce high-spec templates for all products and services
My role:
→ Art direction
→ Creative direction
→ UI/UX Design direction
Rebrand
Credits
Client: Pebl
Project team: Anna de Lacey, Steve Krenn, Maya Mansour McCambridge, Peter McCabe, Rachel Robinson, Joanna Sobkowska
Creative collaborators: Digivate, Simon Jarratt, Meta Profiling
