Case study: Pebl
Smooth operation
Context
Napoleon Consulting is a UK based Private Equity leadership effectiveness firm that advises investors, boards and CEOs on leadership, talent and teams. They have recently expanded into the US and want to change their company name so it does not have any perceived links with the French Emperor Napoleon Bonaparte. The new name ‘Pebl’ is an abbreviation ~ Private Equity Backed Leadership.
Challenges
→ Create three different propositions for Pebl’s brand identity and visual identity
→ Update the website UI and manage the transition process for launch
→ Art direct the photoshoot for all team members
→ Design and produce high-spec PPT templates across all products and services
Chosen solution
Credits
Client: Napoleon Consulting
Project team: Anna de Lacey, Steve Krenn, Peter McCabe, Rachel Robinson, Joanna Sobkowska
Collaborators: Digivate, Simon Jarratt, Meta Profiling
My role: Art director, Consultant, Creative director, Designer
Link: pebl.com
Peter McCabe
Design & creative direction