Case study: Profile Raising
Raisin
Context
Profile Raising International delivers corporate communications, brand, and marketing expertise for companies focussed on growing their international presence. Their client list is highly impressive, however the look and feel of their (current) website looks unrefined, and lacks the assurance that their clientèle expect in terms of visual sophistication.
Challenges
→ Refresh the brand identity
→ Redesign the website experience
→ Make the user interface (UI) slick and sophisticated
Creative exploration
User interface development
Profile Raising international
Profile Raising international
Profile Raising international
Brand building
Having developed and delivered countless B2B brand building campaigns (print, digital, website, social, events, OOH, video, and experiential), presentations, corporate reports, and literature for companies across various sectors and sizes, we know what we are doing when it comes to messaging and design.
If you want your business to be framed and presented in the best possible way to represent what you do to your investors, peers and customers, you want quality work and service, and an end product you can be proud of, we can help.
Company evaluations
We work with top-tier equity research providers in the US and Europe to evaluate companies with the goal of making investment recommendations.
Collaborating with an equity research analyst brings pivotal advantages to your business. Their expertise enables an in-depth understanding of market trends, shaping the context in which your company operates. For investor relations, their insights can streamline and enhance your communication, effectively conveying your company’s value proposition. Strategic decision-making can be better informed with their industry knowledge, helping to identify growth opportunities.
In essence, an equity research analyst provides the market intelligence that can elevate your business communication strategy, increasing your competitive edge.
Content creation
Having developed, written, and proofed industry short and long-form articles, awards submissions, social media posts, websites, and corporate reports, for decades (long before ChatGPT), we produce high-quality and relevant content that engages and informs the target audience. Establishing your company’s expertise, building relationships with potential customers, and thereby helping to build brand awareness.
We do believe that there is a time and a place for the supplementary use of the likes of ChatGPT and Google Translate, we also know how to work with such tools, but this should always be carefully considered and their flaws understood. As the saying goes, ‘garbage in, garbage out’!
Corporate reporting
Having managed and delivered corporate reporting projects (annual reports, strategic reports, sustainability reports, and multilingual employee magazines) for FTSE listed companies, we have the experience and a very good understanding of the processes, human and tech resources required to successfully deliver these time and workload intensive projects.
Whether printed, hybrid, or fully digital reports and publications, we work closely with your in-house IR and communications team to project manage the creative and content delivery, using collaborative editing (e.g. CtrlPrint) and project management tools, as well as diligent client servicing throughout. The result, based on our efficient, on-demand working model is a high-quality product at a fraction of the annual report agency cost.
Industry awards
We have a strong track record in successfully raising the profiles of companies and their executives in the financial and business media. Helping them get them the industry recognition and awards they deserve, nationally and internationally, then strategically promoting these successes using a combination of brand and content marketing campaigns to boost visibility.
Submissions
We help you with the strategy, the awards submission selection, writing, formatting and delivery, making sure the right people on both sides benefit from our involvement and understanding of the process.
Promotion
We develop and deliver the best possible award promotion. Capitalising on our media relationships to give as much visibility to your wins as possible.
Media buying
Our cost-effective and highly competitive strategic media planning and buying services optimize your marketing campaigns to reach your target audience, ensuring the best use of your marketing budget.
On-demand CMO
Ensuring a well-structured and implemented marketing and communications strategy is fundamental to business success. We have the knowledge, skills, and resources to craft and execute these strategies cost-efficiently and effectively.
Our on-demand Chief Marketing Officer (CMO) service provides the guidance and expertise of a CMO, for exactly when you need it. Working with a reputable, highly skilled network of on-demand associates who are top-tier specialists in their relevant fields, our aim is to assist companies in aligning their business and communication goals.
Relationship building
Despite the established increase of transactional programmatic martech, the world of media, marketing, and communications are very much still human relationship-driven disciplines, especially when considering long-term business objectives and brand growth. We help cultivate beneficial relationships with the international media, maximizing ROI for your budgets.
Sales support
For media and communications technology businesses breaking into new markets, we provide cost-effective, on-the-ground representative sales support, with a large network of companies to ensure a smooth transition and sustainable growth in the UK and Europe.
Social media
We help you navigate the landscape of relevant corporate social media platforms, creating a tailored strategy that resonates with your audience across various platforms including, LinkedIn, Instagram, X, Threads, and TikTok for Business. You don’t always have to be on any or all platforms to be effective!
Team support
Having advised and worked for innovative growing businesses and institutions for almost two decades, we have an established wholistic approach covering all important communications activities to be or support your in-house communications team, such as:
- The development of strategic communications plans;
- Qualitative brand research and insights;
- Creative content, brand asset, and website assessment and development;
- PR and marketing plans;
- Press release, website and social content drafting and management;
- Media negotiation and buying;
- Industry event and speaker opportunity recommendations; and
- The day-to-day management of in-coming interview requests and proactive interview pitching.
Consider us an extra pair of highly experienced hands, with an established network of professionals and industry contacts for your team, for shorter projects, or longer-term guidance and execution. A cost-efficient ROI solution to ensure you can focus on building your business, while not neglecting your long-term brand value.
Technology
Having worked for almost two decades in the world of corporate communications, we understand the importance of reputable research, as well as reliable technology, to improve the efficiency and minimise the workloads of your teams, while maintaining business best practice.
We work with reputable, and in some cases, essential investor relations, collaborative editing tools, and bespoke e-learning and training solutions developers, delivering empowering technology solutions for listed companies, as well as those at the beginning of this journey.
Websites
We manage website projects and provide support for Content Management Systems (CMS), ensuring a smooth and efficient process to keep your website and its content updated and relevant.
Awards package
Premium
£100
Per month
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Includes:
→ Lorem ipsum ut enim ad minim veniam quis nostrud exercitation ullamco laboris
→ Lorem ipsum nisi ut aliquip ex ea commodo consequat
→ Lorem ipsum ut enim ad minim veniam quis nostrud exercitation ullamco laboris
→ Lorem ipsum nisi ut aliquip ex ea commodo consequat
→ Lorem ipsum ut enim ad minim veniam quis nostrud exercitation ullamco laboris
→ Lorem ipsum nisi ut aliquip ex ea commodo consequat
Awards package
Standard
£50
Per month
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
Includes:
→ Lorem ipsum ut enim ad minim veniam quis nostrud exercitation ullamco laboris
→ Lorem ipsum nisi ut aliquip ex ea commodo consequat
→ Lorem ipsum ut enim ad minim veniam quis nostrud exercitation ullamco laboris
→ Lorem ipsum nisi ut aliquip ex ea commodo
Awards package
Entry
£25
Per month
Lorem ipsum dolor sit amet adipiscing elit, sed do eiusmod tempor incididunt.
Includes:
→ Lorem ipsum ut enim ad minim veniam quis nostrud exercitation ullamco laboris
→ Lorem ipsum nisi ut aliquip ex ea commodo
· The Banker · Professional Wealth Management · Euromoney · Euronext · The Economist · Global Finance · OTC Markets · Bloomberg Financial
· The Banker · Professional Wealth Management · Euromoney · Euronext · The Economist · Global Finance · OTC Markets · Bloomberg Financial
Credits
Client: Profile Raising International Ltd
Project team: Peter McCabe, Max Richardson
Collaborators: Gideon Todes (Copywriting)
My role: Creative director, web designer
→ Next project
Peter McCabe
Design & creative direction