ECB
Win!
Win!
The England and Wales Cricket Board is the governing body for all cricket played in England and Wales. It is responsible for the management and development of every form of the game — for men and women, across clubs, schools, junior and youth cricket, disability cricket, and representative, first-class, and international levels.
Creative challenges:
→ Pitch rebrand ideas against two competing creative agencies
→ Sharpen the three lions crest to give it more bite
→ Design and oversee production of a bespoke headline typeface
→ Modernise the visual identity and produce brand guidelines that are easy to implement
My role:
→ Creative direction
→ Design direction
→ Illustration
→ Typeface design
Crest
Credits
Client: England and Wales Cricket Board
Agency: Whitestone
Project team: Nicklas Dahlbeck, Stefan Kraft, Chris Lightfoot, Peter McCabe, Sophie Norman, Alex Richards
Creative collaborators: CHK Design
