Design and creative direction
Strategic creativity with a sprinkling of magic
Described as a true creative, my approach to commercial work has always been highly collaborative and proactive. I lead projects from ideation, through detailed design development, to conclusion. The goal is to always bring out the best solutions whilst making the process creative, productive, and educational. It’s a complex job that’s taken time, patience and dedication to master and make look simple.
I’m lucky to love what I do for a living. I’ve worked for highly respected agencies and organisations, with great people on some truly amazing projects.
Case studies
Global. National. Local.
My role
I work directly with clients and pull in specialist skills as and when required. I’ve worked across multiple industry sectors from private equity to central banking, automotive to education, tech start-ups to sports governing bodies. By uniting strategic thinking with hands-on design craftsmanship I bring to life memorable brands, identities, visual identities, campaigns, and website user interfaces. This involves generating lots of ideas, solving problems, crafting solutions, checking, testing, checking again, and making sure the detail is perfect.
Achievements
→ Led the rebranded of the Bank of England whilst working as a full-time employee
→ Captained the team that created three FIFA World Cup emblems (women’s 2003 & 2007, men’s 2006)
→ Creative lead on the FIFA account over a seven year period
→ Rebranded the Hawk jet for BAE Systems which was reproduced as an Airfix model kit (dream job next to the World Cup)
→ Illustrated the ECB’s three lions to give them more bite and roar (another dream job)
Specialisms
→ Animation
→ Art direction
→ AI
→ Brand identity
→ Campaigns
→ Creative direction
→ Data visualisation
→ Guidelines & artwork production
→ Graphic design
→ Illustration
→ Photography
→ Short films
→ Typeface design
→ Visual identity systems
→ Website UI/UX
Benefits
→ Agile and reliable
→ Vast experience across many sectors
→ Big agency solutions minus the big agency fees