creativity
Hello. I’m a London-based freelance designer, art director and creative director specialising in corporate identity, creative communications and branded websites. Below is a selection of my commercial work. If you’d like to talk about a project, or need a password to view the case studies, drop me an email.
Career highlights
→ Rebranded the Bank of England whilst working in-house
→ Captained the team behind three FIFA World Cup emblems
→ Rebranded BAE Systems’ Hawk jet fighter
→ Gave the England & Wales Cricket Board’s three lions more bite
POV
The reward is the work
→ Once it’s not, you’re f*cked.
Dedicate yourself to the craft
→ Once you don’t, you’re f*cked.
Ignore trends
→ Once you blend in, you’re clients are f*cked.
Pursue perfection
→ Once you stop, you’re f*cked.
Every project is a portfolio piece
→ Once it’s not, retire.
Skills
→ Advertising campaigns
→ AI integration
→ Animation
→ Art direction
→ Artwork and production
→ Brand guidelines
→ Brand identity
→ Creative direction
→ Data visualisation
→ Design direction
→ Editorial design
→ Graphic design
→ Icon design
→ Illustration
→ Logo design
→ Motion graphics
→ Photography
→ Pitch deck design
→ Short films
→ Typeface design
→ Visual identity systems
→ Website branding
→ Website UI / UX
Case studies
Aramco: Ithra 
Brand creation • On behalf of Siegel+Gale
Bank of England
Brand refresh • In-house
Bank of England: £50 & £20
Launch campaigns • In-house
BAE Systems: Hawk
Brand refresh • On behalf of Fathom
Cambridge University Press
Brand refresh • Personal client
England & Wales Cricket Board
Emblem refresh • On behalf of Whitestone
EMS Exhibitions
Rebrand • Personal client
FIFA
Corporate branding • On behalf of Interbrand
FIFA World Cup
Event emblems • On behalf of Interbrand / Whitestone
Kooth plc
Brand refresh • In-house
Mitcham Golf Club
Centenary emblem • Personal client
Pebl
Rebrand • Personal client
I work directly with clients, bringing in specialist collaborators whenever a project calls for them. My experience spans private equity to central banking, automotive to education, tech start-ups to sports governing bodies.
I’ve worked both client-side and agency-side, and I’m equally at home designing hands-on or leading a creative team. I’m quick, adaptable and good at getting the best out of projects, processes and people.
I’m lucky to love what I do. It’s a complex job that’s taken years to make look simple.
International / National / Niche
