Design and creative direction
Strategic creativity with
a sprinkling of magic
Hello. I’m a designer, art director, and creative director specialising in brand identity, visual identity systems, corporate comms, and website design.
I’ve worked client side. I’ve worked agency side. I’m a leader and a team player. I’m agile with a ‘can-do’ attitude that brings out the best in projects, processes, and people. I’m lucky to love what I do for a living and it shows in the longevity of the work. Here’s some examples…
Case studies
Global. National. Local.
What I do
I work directly with clients and pull in specialist skills as and when required. My experience covers multiple industry sectors from private equity to central banking, automotive to education, tech start-ups to sports governing bodies.
By uniting strategic thinking with hands-on design craftsmanship I bring to life memorable brands, identities, visual identities, campaigns, and websites. This involves generating lots of ideas, solving problems, crafting solutions, checking, testing, checking again, and making sure the detailing is perfect.
It’s a complex job that’s taken years to master and make look simple.
Q&A:
Career highlights
→ Rebranded of the Bank of England whilst working in-house
→ Captained the team that created three FIFA World Cup emblems (women’s 2003 & 2007, men’s 2006)
→ Creative midfielder on the FIFA account over a seven year period
→ Rebranded the Hawk jet for BAE Systems which was reproduced as an Airfix model kit
→ Illustrated the ECB’s three lions to give them more bite!
Skills
→ Advertising campaigns
→ Animation
→ Art direction
→ AI integration
→ Artwork and production
→ Brand guidelines
→ Brand identity
→ Creative direction
→ Data visualisation
→ Graphic design
→ Illustration
→ Photography
→ Short films
→ Typeface design
→ Visual identity systems
→ Website branding
→ Website UI / UX
Mantra
→ Work hard.
→ Stay humble.
→ Never stop learning.