creativity
Hello. I’m a London-based freelance designer, art director and creative director specialising in corporate identity, creative communications and branded websites. Below is a selection of my commercial work. If you’d like to talk about a project, or need a password to view the case studies, drop me an email.
Career highlights
→ Rebranded the Bank of England whilst working in-house
→ Captained the creative team behind three FIFA World Cup emblems
→ Rebranded the Hawk jet fighter for BAE Systems
→ Gave the ECB’s three lions more bite
POV
The reward is the work
→ Once it’s not, you’re f*cked.
Dedicate yourself to the craft
→ Once you don’t, your work is f*cked.
Ignore trends
→ Once you blend in, your clients are f*cked.
Pursue perfection
→ Once you stop, you’re f*cked.
Every project is a portfolio piece
→ Once it’s not, retire.
Skills
→ Advertising campaigns
→ AI integration
→ Animation
→ Art direction
→ Artwork and production
→ Brand guidelines
→ Brand identity
→ Creative direction
→ Data visualisation
→ Design direction
→ Editorial design
→ Graphic design
→ Icon design
→ Illustration
→ Logo design
→ Motion graphics
→ Photography
→ Pitch deck design
→ Short films
→ Typeface design
→ Visual identity systems
→ Website branding
→ Website UI / UX
Case studies
Aramco: Ithra 
Brand creation on behalf of Siegel+Gale
Bank of England
In-house: brand refresh
Bank of England: £50 & £20
In-house: launch campaigns
BAE Systems: Hawk
Brand refresh on behalf of Fathom
Cambridge University Press
Brand refresh
England & Wales Cricket Board
Emblem refresh on behalf of Whitestone
EMS Exhibitions
Rebrand
FIFA
Corporate branding on behalf of Interbrand
FIFA World Cup
Event emblems on behalf of Interbrand & Whitestone
Kooth plc
In-house: brand refresh
Mitcham Golf Club
Centenary emblem
Pebl
Rebrand
I work directly with clients, bringing in specialist collaborators whenever a project calls for them. My experience spans private equity to central banking, automotive to education, tech start-ups to sports governing bodies.
I’ve worked both client-side and agency-side, and I’m equally at home designing hands-on or leading a creative team. I’m quick, adaptable and good at getting the best out of projects, processes and people. I’m very lucky to love what I do for a living. It’s a complex job that’s taken years to make look simple.
International / National / Niche
