Design and creative direction
Strategic creativity with a sprinkling of magic
Described as a true creative, my approach to commercial work has always been highly collaborative and proactive. I lead projects from ideation, through detailed design development, to delivery and launch. The goal is to bring out the best creative solutions whilst making the process productive, rewarding, and more often than not educational. It’s a complex job that’s taken years to master and make look simple.
I’m very lucky to love what I do for a living. I’ve worked for and with highly respected agencies and organisations, with great people on some truly amazing projects. Here’s some of them…
Case studies
Global. National. Local.
What I do
I work directly with clients and pull in specialist skills when required. I’ve worked across multiple industry sectors from private equity to central banking, automotive to education, tech start-ups to sports governing bodies.
By uniting strategic thinking with hands-on design craftsmanship I bring to life memorable brands, identities, visual identities, campaigns, and website user interfaces. This involves generating lots of ideas, solving problems, crafting solutions, checking, testing, checking again, and making sure the details are perfect.
Q&A:
Career highlights
→ Rebranded of the Bank of England whilst working in-house
→ Captained the team that created three FIFA World Cup emblems (women’s 2003 & 2007, men’s 2006)
→ Creative midfielder on the FIFA account over a seven year period
→ Rebranded the Hawk jet for BAE Systems which was reproduced as an Airfix model kit
→ Illustrated the ECB’s three lions to give them more bite!
Superpowers
→ Strategic thinker: Able to align creative output with overarching business goals and brand objectives.
→ Creative leader: Able to motivate, mentor, and guide team members to achieve their best creative potential.
→ Articulate communicator: Engaging presenter who can read the room ~ even on a zoom call. Expert at expressing ideasclearly and effectively, both verbally and visually, to convey concepts to team members and wider organisation.
→ Gate keeper: Able to efficiently manage multiple projects and budgets, adhering to deadlines, and ensuring a high quality of work is delivered at both individual and team level.
→ Craftsman: Eagle eye for hands-on visual aesthetics and pixel perfect design execution.
→ Innovator: On the ball with design trends, techniques, and AI technologies to keep creative work fresh, relevant, and authentic.
Skills
→ Advertising campaigns
→ Animation
→ Art direction
→ Artwork and production
→ AI integration
→ Brand guidelines
→ Brand identity
→ Creative direction
→ Data visualisation
→ Graphic design
→ Illustration
→ Photography
→ Short films
→ Typeface design
→ Visual identity systems
→ Website branding
→ Website UI / UX
Mantra
→ Work hard.
→ Stay humble.
→ Never stop learning.