Strategic creativity with a sprinkling of magic
Hello. I’m a London-based freelance designer, art director, and creative director specialising in brand identity, visual identity systems, creative comms, and branded websites. Here’s a taste of my commercial design work.
Case studies
I work directly with clients, bringing in specialist skills whenever a project calls for them. My experience spans a wide range of sectors — from private equity to central banking, automotive to education, tech start-ups to sports governing bodies.
I’ve worked both client-side and agency-side, and I’m equally at home designing hands-on or leading a creative team. Quick and adaptable, I bring a can-do attitude that gets the best out of projects, processes, and people.
I’m lucky to love what I do for a living — it’s a complex job that’s taken years to make look simple. Feel free to drop me an email if you’d like to discuss a commission.
Skills
→ Advertising campaigns
→ AI integration
→ Animation
→ Art direction
→ Artwork and production
→ Brand guidelines
→ Brand identity
→ Creative direction
→ Data visualisation
→ Design direction
→ Editorial design
→ Graphic design
→ Icon design
→ Illustration
→ Logo design
→ Motion graphics
→ Photography
→ Pitch deck design
→ Short films
→ Typeface design
→ Visual identity systems
→ Website branding
→ Website UI / UX
Career highlights
→ Rebranded the Bank of England whilst working in-house
→ Captained the team behind three FIFA World Cup emblems
→ Creative midfielder on the FIFA account for seven years
→ Rebranded BAE Systems’ Hawk jet
→ Gave the England & Wales Cricket Board’s three lions more bite
POV
The reward is the work
→ once it’s not, you’re fucked
Every client is different
→ once they’re not, they’re fucked
Dedicate yourself to the craft
→ once you don’t, your work’s fucked
Ignore trends
→ once you blend in, you’re fucked
Pursue perfection
→ once you stop, you’re fucked
Every project is a portfolio piece
→ once it’s not, retire
International / National / Niche
