FIFA
Beautiful
game
The Fédération Internationale de Football Association (FIFA) is a non-profit organisation and the international governing body of association football, futsal, and beach soccer. Founded in 1904 to oversee international competition among nations, its membership now comprises 211 national associations. Over a seven-year period, I was creative lead on this flagship account, working across two men’s World Cups, two women’s World Cups, and numerous other events and initiatives spanning FIFA’s communications.
Creative challenges:
→ Simplify FIFA’s corporate identity
→ Design and produce three high-spec brand manuals
→ Design development and brand guidelines for the 2002 World Cup in Korea/Japan
→ Create the event emblem for the 2006 World Cup in Germany
→ Create the event emblems for the Women’s World Cup in the USA (2003) and China (2007)
→ Provide ongoing creative solutions across all corporate communications
My role:
Creative midfielder
Branding
FIFA World Cup Korea/Japan 2002™
FIFA World Cup Germany 2006™
FIFA Women’s World Cup USA 2003™
FIFA Women’s World Cup China 2007™
Credits
Interbrand team: André Alleyne, Caroline Bish, Tye Bramley, Dave Brown, Martin Collins, Fay Daly, Ged Equi, Brian Francis, Andy Helme, Andy Kendle, Martina Land, Jon Lee, Chris Lightfoot, Richie Martin, Peter McCabe, Scott McGuffie, Andy Milligan, Phil Octave, Lucy Rickett, Matt Ruffle, John Simmonds, Anne Wehebrink
Whitestone team: Dave Brown, Jon Lee, Chris Lightfoot, Peter McCabe, Sophie Norman
Creative collaborators: Steve Baker, CHK Design, Julia Gürker, Passion Pictures
