Context
The Fédération Internationale de Football Association (FIFA) is a non-profit organisation that is the international governing body of association football, futsal and beach soccer. Founded in 1904 to oversee international competition among nations, its membership now comprises 211 national associations.

I worked on the FIFA account over a seven year period. This included working on two men’s World Cups (Korea/Japan and Germany), two women’s World Cups (USA and China), and numerous other events and initiatives across FIFA’s corporate communications spectrum.

Creating a world class brand for FIFA was a huge team effort, an honour, and a privilege ~ very few designers ever get the opportunity to work on what we worked on, despite (and sometimes in spite) of the negative press constantly encountered working with this client. This is the stuff dreams are made of.