Case study: Kooth plc

Global wellbeing

Context
Kooth plc is the world’s largest and longest established digital mental health (SaaS) provider. In the UK they partner with the NHS and local authority organisations to deliver mental health support to young people from age 10 and up. In the US they partner with the California Department of Health Care Services delivering mental health care to 13-25 year olds. Their mission is to make accessible, effective, and personalised digital mental health care available to everyone, globally.

Challenges
→ Refresh the corporate brand identity
→ Creatively direct the refresh of the website user interface
→ Design and manage the production of the annual report & accounts
→ Ideate social media engagement campaigns
→ Rewrite the global brand guidelines

Identity refresh

Website refresh

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Kooth plc → User interface

Annual report & accounts

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Kooth+annual+report+designed+by+Peter+McCabe+freelance+brand+designer+and+creative+director+London+4
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Credits
Client: Kooth plc
In-house team: Danielle Anwan, Tim Barker, Jonathan Edwards, Adam Hignell, Peter McCabe, Chris Smith, Rory Tracy, Lex Young
Collaborators: Athlon, Participation People, Select Typesetters, Emma Youell
My role: Art director, Creative director, Designer, Design manager

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Peter McCabe
Design & creative direction

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