Wellyx
Give
it some
Wellyx is a proprietary management system tailored for the fitness, wellness, and beauty industries. The system helps businesses manage various aspects of their operations, including billing, memberships, scheduling, marketing, lead management, and access control. The software is more user-friendly than its nearest competitors’, but the website doesn’t rank particularly well, and the outdated visual aesthetic hasn’t helped conversion of prospective clients.
Creative challenges:
→ Tweak the brand identity to be highly legible and accessible
→ Refresh the entire visual identity to feel more contemporary and relevant
→ Modernise the UI/UX in Figma, working with the in-house dev team to improve Google rankings
My role:
→ Art direction
→ Creative direction
→ UI/UX Design direction
Brand identity
UI/UX
Visual identity
Data visualisation
Credits
Client: Wellyx
Creative team: Peter McCabe (Art), Gideon Todes (Copy)
Creative collaborators: Tim Allen, Wellyx in-house dev team, Emma Youell
