FIFA
Beautiful game
Context
The Fédération Internationale de Football Association (FIFA) is a non-profit organisation that is the international governing body of association football, futsal and beach soccer. Founded in 1904 to oversee international competition among nations, its membership now comprises 211 national associations. Over a seven year period I was the creative lead on this flagship account which included working on two men’s World Cups, two women’s World Cups, plus numerous other events and initiatives across FIFA’s communications spectrum.
Creative challenges
→ Modernise and simplify FIFA’s corporate identity
→ Design and produce three high-specification brand manuals
→ Design development and brand guidelines for the 2002 World Cup in Korea/Japan
→ Create the event emblem and branding for the 2006 World Cup in Germany
→ Create event emblems for the Women’s World Cup in the USA (2003) and China (2007)
→ Provide on-going creative solutions across all corporate communications
FIFA branding
FIFA World Cup Korea/Japan 2002™
FIFA World Cup Germany 2006™
FIFA Women’s World Cup USA 2003™
FIFA Women’s World Cup China 2007™
Credits
Interbrand: André Alleyne, Caroline Bish, Tye Bramley, Dave Brown, Martin Collins, Fay Daly, Ged Equi, Brian Francis, Andy Helme, Andy Kendle, Martina Land, Jon Lee, Chris Lightfoot, Richie Martin, Peter McCabe, Scott McGuffie, Andy Milligan, Phil Octave, Lucy Rickett, Matt Ruffle, John Simmonds, Anne Wehebrink
Whitestone: Dave Brown, Jon Lee, Chris Lightfoot, Peter McCabe, Sophie Norman
Collaborators: Steve Baker, CHK Design, Julia Gürker, Passion Pictures
My role
Creative midfield