About 
Peter is an award winning designer and experienced creative director who specialises in brand identity, creative communications and visual identity systems.

Described as a true creative, Peter’s corporate work spans multiple industry sectors. He unites brand strategy with the highest level of design thinking and execution to create memorable concepts, campaigns and identities. His proactive can-do approach as a team player, team leader and mentor, brings out the very best in projects and people.

Career highlights
→ Rebranded the Bank of England
→ Captained the team that created three FIFA World Cup emblems 

→ Gave the ECB’s three lions some roar
→ Modernised the Hawk jet for BAE Systems

Career
Peter has extensive agency and client side experience working for the Bank of England, Commercial Advertising Services (CAS), Dragon Rouge, Fathom Creative, Interbrand, Kooth plc, Make Complex Simple, Saatchi & Saatchi Design, Seven Brands, Siegel+Gale, Signal Communications, Thoburns, Thumb Design Partnership, TILT and Whitestone International (co-founder).

Accounts
Peter has led prestigious projects for Adidas, Aramco, ArcelorMittal, Baker McKenzieBank of England, BAE Systems, British Airways London Eye, Cambridge University Press, Cinven, Clapham Common Golf Club, England & Wales Cricket Board, The FA, FIFA, FIFA World Cup (2002 & 2006), FIFA Women’s World Cup (2003 & 2007), Infineum, ICC, Jaguar Land Rover, King Abdulaziz Center for World Culture, Liverpool FC, Macmillan Cancer Support, Manchester City FC, Mitcham Golf Club, Pebl, Oneworld, Safaricom, UEFA Champions League Final and Wembley Plc.

Recent projects
→ Rebrand for Pebl 
→ Brand refresh and website UI update for Kooth plc

→ Centenary emblem and celebration book for Mitcham Golf Club

Links
CV

PDF portfolio

Peter or Pete?
Pete

Red or Blue?
Peach

What three words?
Kiss / My / Art

Creative side hustle?
themickey.com

Superpower?
Engaging presenter who can read the room ~ even on a zoom call

Peter McCabe
Brand design & creative direction