Dog or cat person?
Cat. We have two — Johnny (Cash) and Dolly (Parton). I love dogs too — we grew up with Alsatians, Staffordshire Bull Terriers, Yorkshire Terriers, and a one-eyed Pekingese rescue who was a vicious little bast*rd.

Words to the wise?
→ It’s easier to criticise than it is to create
→ People don’t value what they don’t pay for
→ Drinking in moderation is the killer of all good nights out

Some more words to the wise here…

What advice would you give yourself at the start of your career?
→ Stick with it, ride the highs and the lows
→ Keep a diary and update it each day
→ Never take people at their word — get the important stuff agreed in writing

Where have you worked?
Client-side I’ve worked for the Bank of England and Kooth plc. Agency-side I’ve worked for Commercial Advertising Services (CAS), Dragon Rouge, Fathom, Interbrand, Make Complex Simple, Saatchi & Saatchi, Seven Brands, Siegel+Gale, Signal Communications, Thoburns, Thumb Design Partnership, TILT, and Whitestone International (co-founder).

What have you been working on?
I’ve been working directly with company owners, stakeholders, and decision-makers on:
→ Rebrand for Pebl
→ Brand refresh, visual identity, annual report, and a new website for Kooth plc
→ Visual identity and a new website for a SaaS management software provider
→ Identity, visual identity, and a new websites for an event company, and an exhibitions company

Superpower?
Engaging presenter who can read the room — even on a Zoom call.

Mantra?
→ Work hard
→ Stay humble
→ Never stop learning