Jaguar Land Rover
Your life InMotion
Context
Powered by JLR, InMotion is a tech start-up that offers new and existing customers products via smartphone ~ services include executive car rental, high-end car sharing, car pool and personalised chauffeur. We received a call from the head of the new venture asking us can we provide some new ideas for the identity, as he wasn’t overly happy with the work that JLR’s in-house creative team, or the (well respected) incumbent global branding agency had produced.
Creative challenges
→ Three way shoot out pitching our (winning) idea against the in-house design team and the incumbent agency
→ Refine the chosen identity solution
→ Create a distinctive visual identity system and photography style
→ Produce easy-to-implement brand guidelines
Chosen solution
Credits
Client: Jaguar Land Rover
Project team: Jonathan Carrier, Jason Fitzgerald, Piers Guilar, Peter McCabe, Laura Moore, Jamie Neasham
Collaborators: Vicky Broodle, David Jenkins
My role
Creative director