MGC100
Centenary
celebrations
Mitcham Golf Club’s origins date back to the 1850s, when permission was obtained to build a golf course on Mitcham Common. This led to the formation of Prince’s Golf Club by Sir Harry Mallaby-Deeley, which served more as an exclusive club for the aristocracy, parliamentarians, and city gentlemen — much to the resentment of local residents, who were granted very little access to the course.
In 1907, local residents formed Mitcham Village Golf Club, which eventually brought about a successful lawsuit granting the public full access and the right to play golf on Common land. In 1924, Mallaby-Deeley gifted the course to the Board of Conservators, and Mitcham Golf Club was formally established, with three trustees nominated to manage the course and care for the golfers’ portion of the Common — an arrangement that continues to this day.
Creative challenges:
→ Refresh the club’s crest
→ Create a centenary emblem
→ Design, write, and produce a high-spec coffee table book
→ Update the clubhouse exterior
→ Update the course signage
→ Design a merchandising range in partnership with PING
My role:
→ Creative direction
→ Design direction
→ Photography
→ Production
→ Typeface design
Centenary emblem
Club emblem refresh
Centenary book
Signage
Merchandise
Credits
Client: Mitcham Golf Club
Project team: Lorraine Craig (Ladies Captain), Peter McCabe, Peter Miles, Jon Parke, John Seymour (President), Brendan Williams (Men’s Captain) & MGC100 Committee
Creative collaborators: Jane Drysdale (Illustration), Jon Parke (Copywriting / Photography), PING, Scan-Tech
