Client
Mitcham Golf Club
Project
Centenary celebration
History
Mitcham Golf Club’s origins date back to the 1850s when permission was obtained to build a golf course on Mitcham Common. This led to the formation of Prince’s Golf Club by Sir Harry Mallaby-Deeley which served as an exclusive club for the aristocracy, city gentlemen and parliamentarians ~ much to the resentment of locals residents who were allowed very little access to the course.
In 1907 local residents formed Mitcham Village Golf Club ~ which eventually brought about a successful lawsuit granting the public full access and a right to play golf on Common land. In 1924 Mallaby-Deeley gifted the course to the Board of Conservators, and Mitcham Golf Club was formally established, with three trustees nominated to manage the course and care for the golfers’ part of the Common ~ an arrangement which continues to this today.
Challenges
→ Refresh the club’s crest
→ Create a centenary emblem
→ Write, design and produce a high-spec celebration book
→ Update the club house exterior and tee box signage
→ Create a centenary merchandising range
Centenary emblem
Centenary book
Club house & signage
Accessories & merchandising
Credits
Project team: Lorraine Craig (Captain), Peter McCabe, Peter Miles, Jon Parke, John Seymour (President), Brendan Williams (Captain) & MGC100 Committee
My role: Creative director, consultant, designer, illustrator, photographer
Collaborators: Jane Drysdale, PING, Scan-Tech
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Peter McCabe
Brand design & creative direction