Context
Wellyx is a bespoke management software system that is tailored for the fitness, wellness and beauty industries. The software helps businesses manage various aspects of their operations, including billing, memberships, scheduling, marketing, lead management, and access control. The program is far more advanced and user-friendly than their nearest competitors, however the visual aesthetic looked cheap and out-of-date, putting many prospective clients off. 

I was recommended to the owner of Wellyx to update the branding be more contemporary, accessible and relevant. An initial creative concept presentation demonstrated three directions in which the visual identity could flex and grow. A full website redesign was commissioned based on a combination of the concepts presented.