About
Q&A
Peter or Pete?
Pete
Day job?
London based freelance designer and creative director specialising in brand identity, visual identity systems, creative communication and website UI/UX. Examples of my commercial work can be viewed here.
Career highlights?
→ Rebranded the Bank of England.
→ Captained the team that produced three FIFA World Cup emblems.
→ Modernised the Hawk jet for BAE Systems.
→ Crafted the ECB’s three lions to give them more bite.
Birthplace?
Liverpool
Red or Blue?
Peach
First job?
Paperboy at my mum and dad’s shop.
Claim to fame?
Beat Coldplay in a battle of the bands.
What three words?
Art. Design. Music.
Desert island discs?
ABBA → Eagle
Booker T & The MGs → Time Is Tight
Depeche Mode → Enjoy The Silence
Elvis Presley → Polk Salad Annie (Live)
Echo & The Bunnymen → Seven Seas
New Order → Blue Monday
Talking Heads → Road to Nowhere
The Stone Roses → I Am The Resurrection
Book: The Mighty Book of Boosh by Dave Brown
Luxury item: Gibson J-45 acoustic guitar
Vices?
Guitars, golf, and brand hacking.
Creative side hustle?
themickey.com
Favourite type of cheese?
Grated.
Words to the wise?
→ It’s easier to criticise than it is to create.
→ People don’t value what they don’t pay for.
→ Drinking in moderation is the killer of all good nights out.
More words to the wise here…
What advice would you give yourself at the start of your career?
→ Stick with it, ride the highs and lows.
→ Keep a diary and update it each day.
→ Never take people at their word, get the important stuff in writing.
Where have you worked?
Client side I’ve worked for the Bank of England and Kooth plc. Agency side I’ve worked for Commercial Advertising Services (CAS), Dragon Rouge, Fathom, Interbrand, Make Complex Simple, Saatchi & Saatchi, Seven Brands, Siegel+Gale, Signal Communications, Thoburns, Thumb Design Partnership, TILT, and Whitestone (co-founder).
Recent commissions?
I’ve been busy working directly with company owners, stakeholders, and decision makers on:
→ Rebrand for Pebl.
→ Brand identity refresh, visual identity refresh, annual report, and new website for Kooth plc.
→ Brand refresh and new website UI/UX for a global management software provider.
→ Brand refresh and new website for an events company.
Superpower?
Engaging presenter who can read the room ~ even on a zoom call.
Mantra?
→ Work hard.
→ Stay humble.
→ Never stop learning.
Dog or cat person?
Cat. We have two ~ Johnny (Cash) and Dolly (Parton). I love dogs also ~ we grew up with Alsatians, Staffordshire Bull Terriers, Yorkshire Terriers, and a one eyed Pekingese rescue who was a vicious little bast*rd.
