Kooth
Global wellbeing
Context
Kooth plc is the world’s largest and longest established (SaaS) digital mental health provider. In the UK they partner with the NHS and local authority organisations to deliver mental health support to young people from age 10 and up. In the US they partner with the California Department of Health Care Services delivering mental health care to 13-25 year olds. Their mission is to make accessible, effective, and personalised digital mental health care available to everyone, globally.
Creative challenges
→ Refresh the brand identity and visual identity to be digitally first
→ Choose and creatively direct a branding agency on the update of the website UI/UX
→ Design and manage the production of the annual report and accounts
→ Ideate numerous social media campaigns
→ Rewrite the global brand guidelines
Identity refresh
Website refresh


Infographics






Annual report and accounts




Credits
Client: Kooth plc
In-house team: Danielle Anwan, Tim Barker, Jonathan Edwards, Adam Hignell, Peter McCabe, Chris Smith, Rory Tracy, Lex Young
Collaborators: Athlon, Participation People, Select Typesetters, Emma Youell
My role
Creative director, Design manager, Designer