2024–2026
Freelance
Role: Creative director / Creative lead / Designer
Clients: EMS Events / Mitcham Golf Club / Napoleon Consulting / Pebl / Wellyx
I currently work directly with company owners, stakeholders, and in-house teams on brand refreshes, website UI/UX overhauls, social media campaigns, and visual identity system development. The above clients all came from personal recommendations.

2023–2024
Kooth plc
Role: UK Design manager / Creative director
Kooth plc is the world’s largest digital mental health company. I was employed on a full-time contract managing the UK design team whilst creatively directing the corporate brand refresh, website UI/UX overhaul, annual report and accounts, industry events, UK and US product brand development, and social media engagement campaigns.

2019–2022
Bank of England
Role: Senior creative
The Bank of England is the UK’s central bank. I was employed on a full-time, fixed-term contract working on high profile projects including the update of the Bank’s brand identity, future-proofing the visual identity system, overhauling the website UI/UX, and creating launch campaigns for the £50 and £20 polymer banknotes. Dream job. Great first time client side experience.

2018–2019
Seven Brands
Role: Creative director
Seven Brands is a mid-sized advertising and bradning agency focussed exclusively on emerging markets. I was head hunted by the Global Head of Strategy to creatively direct the rebrand of Safaricom, Kenya’s largest telecommunications company. This brilliant opportunity was a one year full-time, fixed-term contract that involved extensive travel to Kenya.

2016–2018
Freelance
Role: Creative director / Creative lead / Designer
Clients: Baker McKenzie / Cambridge University Press / Energy House Digital / Jaguar Land Rover / Richard Winter
During this busy period I worked in a freelance capacity with decision makers, stakeholders, and in-house teams on brand refreshes, website UI/UX overhauls, campaigns, and visual identity system development. The above clients came from personal recommendations, previous business contacts, and established client relationships. 

2014–2016
Thoburns
Role: Creative director
Thoburns is a mid-sized corporate communications agency. I was head hunted by the managing director (whom I’d worked with at Interbrand and Siegel+Gale) to manage the in-house design team and creatively direct accounts for Adecco, ArcelorMittal, Barclays, CaixaBank, Gulf Bank, Jaguar Land Rover: InMotion, Macmillan Cancer Support and Petropavlovsk. A highlight from this period was winning the JLR account.

2009–2012
Freelance
Role: Creative lead
I took time out from 2007 to 2008 to recharge my creative batteries. From 2009 onwards regular freelance work resumed and I established long-term relationships with branding agencies including Dragon Rouge, Fathom, Make Complex Simple, Saatchi & Saatchi Design, Siegel+Gale, and TILT. High profile accounts included Ahlstrom, BAE Systems: Hawk, Cambridge University Press, King Abdulaziz Center for World Culture, King Saud University, Mott MacDonald Group and the UEFA Champions League Final. In 2013 my wife and I took a year out to travel across Asia.

2001–2006
Whitestone International
Role: Co-founder / Creative lead
Whitestone is a niche sports branding agency. I was invited to join at the agency’s inception, becoming a co-founder. My role was to lead a small and highly dedicated creative team. Accounts won included FIFA, Adidas’s 2002 FIFA World Cup licensee and merchandising programme, the 2003 and 2007 FIFA Women’s World Cup emblems, the 2006 FIFA World Cup Germany™ emblem, Liverpool FC and Manchester City FC shirt campaigns, and the rebrand of the England and Wales Cricket Board (ECB). Other accounts included AstraZeneca, ATP, Moorhead James LLP, Olympic Council of Asia, Reebok, West Ham FC, and Umbro. 

1998–2001
Interbrand
Role: Creative lead
Interbrand is one of the world’s largest and most respected branding agencies. My role within the Brand Experience team was to consistently produce world class creative solution. Accounts included the original British Airways London Eye identity, FIFA’s corporate identity and branding, the 2002 FIFA World Cup Korea/Japan™ branding and guidelines, and the oneworld™ global guidelines. Interbrand was a great experience working with some the brightest people in the industry on best accounts imaginable. Right time, right place ∼ it felt like the stars had aligned.

1994–1998
Thumb Design Partnership
Role: Senior designer
Thumb was a London based mid-sized corporate design agency. My role was to design and produce annual reports, environmental reports, corporate identities, corporate literature, and guideline manuals. Accounts included Amerada Hess, BP, Cinven, English China Clays Plc, Exxon Chemicals, Laura Ashley Holdings PLC and Wembley Plc. My time at Thumb provided a solid grounding in the corporate communications world. 

1992–1994
Signal Communications
Role: Designer
Signal was a small design firm based in Preston. My role was to produce creative design work for print. Accounts consisted of local and regional businesses, and arts based charities.

1991–1992
Commercial Advertising Services (CAS)
Role: Junior art director
CAS was one of Manchester’s largest advertising agencies prior to its MBO. My role was to learn the ropes, add spark to the creative department’s output, and make the tea. Accounts included Belstaff, British Steel, ICI, HM Customs and Excise, and Leyland DAF. I was very lucky to land a job straight out of university during a recession, and CAS was a great place to cut my teeth.