Freelance clients:
EMS Events / Mitcham Golf Club / Napoleon Consulting / Pebl / Wellyx
Role: Creative director / Creative lead / Designer
2024―2026: I currently work directly with company owners, stakeholders, and in-house teams on brand refreshes, website UI/UX overhauls, social media campaigns, and visual identity system development. The above clients all came from personal recommendations.

Kooth plc
Role: UK Design manager / Creative director
2023―2024: Kooth plc is the world’s largest digital mental health company. I was employed on a full-time contract managing the UK design team whilst creatively directing the corporate brand refresh, website UI/UX overhaul, annual report and accounts, industry events, UK and US product brand development, and social media engagement campaigns.

Bank of England
Role: Senior creative
2019―2022: The Bank of England is the UK’s central bank. I was employed on a full-time, fixed-term contract working on high profile projects including the update of the Bank’s brand identity, future-proofing the visual identity system, overhauling the website UI/UX, and creating launch campaigns for the £50 and £20 polymer banknotes. Dream job. Great first time client side experience.

Seven Brands
Role: Creative director
2018―2019: Seven is a mid-sized branding and advertising agency focussed exclusively on emerging markets. I was head hunted by the Global Head of Strategy to creatively direct the rebrand of Safaricom, Kenya’s largest telecommunications company. This brilliant opportunity was a one year full-time, fixed-term contract that involved extensive travel to Kenya.

Freelance
Clients: Baker McKenzie / Cambridge University Press / Energy House Digital / Jaguar Land Rover / Richard Winter
Role: Creative director / Creative lead / Designer
2016―2018: During this busy period I worked in a freelance capacity with decision makers, stakeholders, and in-house teams on brand refreshes, website UI/UX overhauls, campaigns, and visual identity system development. The above clients came from personal recommendations, previous business contacts, and established client relationships. 

Thoburns
Role: Creative director
2014―2016: Thoburns is a mid-sized corporate communications agency. I was head hunted by the managing director (whom I’d worked with at Interbrand and Siegel+Gale) to manage the in-house design team and creatively direct accounts for Adecco, ArcelorMittal, Barclays, CaixaBank, Gulf Bank, Jaguar Land Rover: InMotion, Macmillan Cancer Support and Petropavlovsk. A highlight from this period was winning the JLR account.

Freelance
Role: Creative lead
2009―2012: I took time out from 2007 to 2008 to recharge my creative batteries. From 2009 onwards regular freelance work resumed and I established long-term relationships with branding agencies including Dragon Rouge, Fathom, Make Complex Simple, Saatchi & Saatchi Design, Siegel+Gale, and TILT. High profile accounts included Ahlstrom, BAE Systems: Hawk, Cambridge University Press, King Abdulaziz Center for World Culture, King Saud University, Mott MacDonald Group and the UEFA Champions League Final. In 2013 my wife and I took a year out to travel across Asia.

Whitestone
Role: Co-founder / Creative lead
2001―2006: Whitestone is a niche sports branding agency. I was invited to join at the agency’s inception, becoming a co-founder. My role was to lead a small and highly dedicated creative team. Accounts won included FIFA, Adidas’s 2002 FIFA World Cup licensee and merchandising programme, the 2003 and 2007 FIFA Women’s World Cup emblems, the 2006 FIFA World Cup Germany™ emblem, Liverpool FC and Manchester City FC shirt campaigns, and the rebrand of the England and Wales Cricket Board (ECB). Other accounts included AstraZeneca, ATP, Moorhead James LLP, Olympic Council of Asia, Reebok, West Ham FC, and Umbro. 

Interbrand
Role: Creative lead
1998―2001: Interbrand is one of the world’s most respected branding agencies. My role within the London Brand Experience team was to consistently produce world class creative solution. Accounts included the original British Airways London Eye identity, FIFA’s corporate identity and branding, the 2002 FIFA World Cup Korea/Japan™ branding and guidelines, and the oneworld™ global guidelines. Interbrand was a great experience working with some the brightest people in the industry on best accounts imaginable. Right time, right place ∼ it felt like the stars had aligned.

Thumb Design Partnership
Role: Senior designer
1994―1998: Thumb was a London based mid-sized corporate design agency. My role was to design and produce annual reports, environmental reports, corporate identities, corporate literature, and guideline manuals. Accounts included Amerada Hess, BP, Cinven, English China Clays Plc, Exxon Chemicals, Laura Ashley Holdings PLC and Wembley Plc. My time at Thumb provided a solid grounding in the corporate communications world. 

Signal Communications
Role: Designer
1992―1994: Signal was a small design firm based in Preston. My role was to produce creative design work for print. Accounts consisted of local and regional businesses, and arts based charities.

Commercial Advertising Services (CAS)
Role: Junior art director
1991―1992: CAS was one of Manchester’s largest advertising agencies prior to its MBO. My role was to learn the ropes, add spark to the creative department’s output, and make the tea. Accounts included Belstaff, British Steel, ICI, HM Customs and Excise, and Leyland DAF. I was very lucky to land a job straight out of university during a recession, and CAS was a great place to cut my teeth.